We developed an identity that could be used across multiple business sectors and sports, that could demonstrate the dynamism of the brand and make people aware of the entertainment value of the brand rather than just being a sports simulator. The tone of voice had to be considered to be able to talk to a variety of customers across multiple media.

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The identity and set of guidelines helped steer the brand to achieve consistency across B2B and B2C comms. These guidelines were then used to design and build a new website, that to date has generated a plethora of leads for the B2B market. The website includes a video that helps to get across the diversity of the offer, across all ages, sex and abilities. It was a vital part of the brief that we could get both customers and end users to see the entertainment aspect of the brand and not just the sports training element.

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BatFast is going from strength to strength, it is rapidly becoming a global phenomenon with baseball being added to the cricket, and plans for other ball sports to be added shortly. The possibilities are endless. They are creating a BatFast Tribe that will start to compete across multiple sports and before long be seen in more entertainment venues.