Canburg: Smallbone of Devizes and Mark Wilkinson
A LUXURY SOLUTION FOR LUXURY BRANDS
Client /
Rothschild
Client Type /
Banking & Finance
Type of Work /
Creative, Editorial, Reports
Canburg, the parent company of both Smallbone, Mark Wilkinson and Brookmans required a sales document preparing for Rothschild. The printed Information Memorandum was to reflect the brands’ high-end characteristics with carefully selected imagery, papers and binding methods.
The content was presented with an editorial direction yet easy to follow, with financial data accessible to the reader. The pages follow a hierarchy that detail headings, sub-headings and key content shown as highlights; knowing that there is a varied target audience it’s important that the pages have varying entry points for the casual flick through to detailed analysis.
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A layflat binding solution showcased the imagery with a paper stock that complimented the finishes
and materials used in the products they sell. Consistency applied through-out with use of key brand assets featured across the finished book. The document had pace helping create reader engagement, with content displayed that allows a story to be told and demonstrates the inspiration surrounding the brands.
