Coppa Club
LAUNCHING A MODERN-DAY CHALLENGER BRAND IN THE STAGNATED ITALIAN DINING SECTOR
Client /
Various Eateries
Client Type /
Food & Drink
Type of Work /
Branding, Communication, Campaigns, Digital
The brief was to develop a brand that reflected an ‘inclusive members club’ feel, where subtle detail was key. Every piece of communication was to be considered with tone of voice, imagery, brand positioning, graphic elements and use of colour.
We created a brand identity that clearly differentiates Coppa Club in the crowded premium casual dining sector, producing a vibrant suite of collateral aimed at raising awareness and driving traffic to the new venues through digital and traditional media. A consistent brand was developed and communicated across multiple touch points; from POS and packaging to internal communication.
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The launch exceeded expectations with the restaurants trading above their PAR budgets. We’ve been supporting the brand on creative and artwork since 2015, seeing it grow from one site to seven. We’re proud of their tremendous success, and happy to be by their side since day one.
