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Farrow & Ball
CRAFTSMEN IN PAINT
AND PAPER

Client / 

Rothschild

 

Client Type / 

Banking & Finance

 

Type of Work / 

Creative, Editorial, Reports

Farrow & Ball, the legendary paint manufacturer from Dorset required a very distinctive Information Memorandum designing. Matching its distinctive look, we crafted this sell-side book that was a true representation of the brand.

Working to tight timings, we produced an IM that reflected the brand through use of key assets, fonts, photography, images, tone of voice, colour and infographics. A number of creative solutions were presented to the client, private equity/venture capitalist and bank all of which were well received.
But the chosen route encompassed the Farrow & Ball craftsmanship and vibrancy.

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Building on the brands strong heritage we created a stunning document with a high-end finish. We used a premium paper stock and a palette based around their classic paint colours, it was bound with French folds and included luxury print finishes creating impact on delivery to potential buyers.

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