Once agreed values were in place and a clear and established brand triangle was defined, this became the base for all communication to adhere to, covering tone-of-voice as well as visual identity. The brand identity encompassed the approachable and trustworthy brand personality, whilst capturing the partnership and empowering values the brand hold.

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A set of brand guidelines were produced to reflect this, with styling rolled out across multiple touchpoints. All key brand collateral was produced, art direction for photography, copywriting support and visuals for the website to be built from – resulting in a strong, consistent brand.