We started the project with a full store audit across all departments looking at the customer journey, hierarchy of communication and how good / better / best was presented. From this the home department became the starting point to address. Several interviews and store walk-rounds took place with buyers to extract key product information that can be converted into customer comms. Everything from high to low POS was addressed - formats, copy, styling and imagery.

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We looked at how customers navigated stores and through formatting, styling and imagery, created a clearer journey and hierarchy of information. Templates for all POS were created and then a communication pack to aid roll-out by the internal design team.