People Against Dirty: Method and Ecover
MAKE THE WORLD A CLEANER, GREENER, MORE COLOURFUL PLACE
Client /
Rothschild
Client Type /
Banking & Finance
Type of Work /
Creative, Editorial, Reports
Supporting a speedy acquisition by S. C. Johnson & Son. The People Against Dirty Information Memorandum combines the styles of two vibrant and iconic brands; Method and Ecover. Working with two very distinctive brands that both have a strong focus on their values, a solution was required that clearly represented what the businesses stand for. The final output required was a high-end printed book and a digital version that could be sent out to potential buyers.
Using 100% recycled Oxygen paper with crafted print finishes it gives the sell-side material a quality and considered finish, reflecting both brands’ environmentally friendly ethos. The supplied brand imagery was bright and vivid, therefore we created a simplified colour palette to work alongside the assets, but not overpower them. A full suite of infographics was created to aid the storytelling with a layout following a structured grid system that had flexibility to give pace.
From initial Teaser through to Management Presentation the full suite sales deck had a consistent look and feel. The final printed solution resulted in a 200+ page book that met the tight timings of the project and led to a speedy sale of the business. A book we’re all very proud of and still enjoy looking through today.
