Strada Restaurants
CONTEMPORARY ITALIAN DINING EXPERIENCE
Client /
Various Eateries
Client Type /
Food & Drink
Type of Work /
Branding, Communication, Campaign, Digital
The brand that has been through many iterations over the years.
Even though the food experience was very good, the restaurants began to suffer from a lack of customers and over expansion. The ownership of the brand seems to have been varied until it came to rest with Various Eateries, who realised that small is beautiful. There are now a handful of Stradas, rather than one on every corner and the brand is starting to become successful again.
We created a visual identity that would help portray Strada as a contemporary Italian dining experience, with the assets to be used across all forms of marketing communication. A wide range of creative
routes were explored looking at illustration, photography, typography and colour to capture the contemporary nature of the revitalised brand. The initial creative pushed boundaries which encouraged
a productive debate over the direction of the brand. This approach led us to an exciting, vibrant and new visual identity.
We created a cleaner and more modern logotype with a fresh colour palette. The addition of a monogram gives more versatility across branding touchpoints. For print we’ve used bold, vibrant colours teamed with striking illustrations which provide contrast and standout against the cool, modern tones used in the branding.
Strada is now trading strongly in three London locations. The visual identity allows the marketing collateral to have pace and drive traffic to the website and to the restaurants. Strada is back to where it always should have been, a fun Italian dining experience.
