Sushi Daily
READY TO ROLL
Sushi Daily opened concession sites in the top supermarkets across the UK. It had a brand presence and served great, fresh food but lacked any creative cut-through in the busy environment it sat in. Campaigns were running but they lacked consistency and vibrancy which meant consumers struggled to engage with the brand and develop loyalty. The offering is fantastic, with sushi being prepared on site by a team of professionals.
Client /
Kelly Deli
Client Type /
Retail, Food and Drink
Type of Work /
Creative, Campaign, POS
We worked with the brand and marketing team to develop several campaigns that could be translated across UK stores, France and Spain. Looking at new product launches and seasonal events we created a suite of comms that build awareness and in-store theatre, also aiding navigation.
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The messaging and visual output was adapted based on where the POS was positioned on the customer journey. All creative had to work in a supermarket environment and be considerate to the branded environment it sat in. The Final solution presented customer communication in an authentic, vibrant and playful light which reflected the values behind the brand.
